PROJECTS

“Good Health" (2024)

The Good Health logo utilizes organic shapes and type reminiscent of shapes seen in science and health care under microscopes. The color choice draws directly from featured characters while also translating the message of health through its similarity to a bar of soap (remember to wash your hands!)

The Intestinal Tract diagram right of the logo is an artistic rendition of anatomy meant to engage and educate an audience that may not be too familiar with medical terminology and information.

“It Takes Guts” (2023)

It Takes Guts, experiments with fictionalized anatomy to promote a message of tolerance and inclusion. This work uses bold composition and organic forms to represent that regardless of race, ethnicity, sexuality, education or class, we are all, at our cores, composed of the same matter. It Takes Guts, also contextualizes traits, like tolerance, that we cannot see.

“Disenchanted Wine” (2023)

Disenchanted Wine is a conceptual brand based around the My Chemical Romance album The Black Parade. The figure, modeled after a central character of the band’s branding, is reimagined with color while featuring the product itself for a playfully meta experience. This product mock- up is perfect for wine lovers and Emo music fans alike.

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“Warped Tour Re-Brand” (2023)

This imagined Warped Tour revamp centers the safety and experience of all Femme, Female, Feminine, BIPOC, LGBTQ+ and differently abled emo fans who attend the event. The new Warped Tour Logo, alludes to a peeling sticker, representing a brand new image. Whether the proverbial sticker is being laid down or peeled off, is up to interpretation, however, that feeling of a new beginning remains.

“AHA Partnership mockups” (2023)

This collateral was designed for BAGLY, a non-profit focused in helping LGBTQ+ youth acheive health and success. This rollout developed as a potential collaboration between BAGLY and AHA Sparkling Water, a partner for BAGLY’s Annual Youth Pride event. This is but one example of the possibilities for merging brand identities to successfully promote non-profit missions and company goals together.

“Activism Animals" (2023)

These animals bite back! Each representing a cause, profit from each of these stickers benefit charities from trans rights to clean water.